GNI Digital Foundations Lab

The Lab’s goal is to build digital capabilities and technology infrastructure within small to medium-sized news organizations operating a digital-first business. The Lab consists of two phases:

  • Phase 1 (3-4 months): Participating organizations will set up technology building blocks (e.g., Google Analytics, optimized core web vitals), train on their best practices and establish digital-first workflows.
  • Phase 2 (3-4 months): Depending on participation and performance in Phase 1, each eligible news organization will transition to an intensive on either Reader Revenue or Advertising/Sponsorship Revenue. Eligibility is dependent on a publisher’s performance in Phase 1, measured through a) a self-assessment; b) a coach’s assessment and c) demonstrated improvement in at least one key metric.

Applications are currently open for the GNI US Digital Foundations Lab and the GNI Canada Digital Foundations Lab. Please check back soon for the GNI Latin America Digital Foundations Lab, hosted in Spanish.

Opportunity offered by:

Google News Initiative

The Googles News Initiative believes: 1. Quality journalism matters. The Google News Initiative strives to ensure that quality news content is recognized across our platforms, that users can readily discover…
Opportunity type


Location(s) where available

United States (all)

Areas of focus

Newsroom Innovation

Application deadline:
August 18, 2022