Google News Initiative Fundamentals Lab

Over the course of three months, you’ll participate in six live sessions and receive three personalized audits of your website, covering the topics below:

Audience Development: Engage your news website’s loyal readers with tactics on:

  • Newsletter signupsPush notificationsSearch discovery optimizationSocial media strategyRecirculation to other articlesWebsite speed and experience

Reader Revenue: Launch and grow subscriptions and donations from your news website’s supporters with guidance on:

  • Marketing assets for subscriptions and donationsMobile and desktop “landing page” designCheckout flow for subscribers and donors

Advertising Revenue: Set up and improve digital advertising on your news website with support on:

  • Ad sizesAd densityAd placementAd formatsAd blockersAd policy complianceAd speed

Opportunity offered by:

Google News Initiative

The Googles News Initiative believes: 1. Quality journalism matters. The Google News Initiative strives to ensure that quality news content is recognized across our platforms, that users can readily discover…
Opportunity type

Rolling
Training

Location(s) where available

United States (all)