CatchLight believes in the power of visual storytelling to foster a more nuanced and empathetic understanding of the world. It serves as a transformational force, urgently bringing resources and organizations together to support leaders in a thriving visual ecosystem. Its goal is to discover, develop and amplify visual storytellers.
The lone protestor standing in front of a tank in Tiananmen Square. The shell-shocked Syrian toddler, covered in dust, sitting in the back of an ambulance. The lined face of a migrant mother in the Dust Bowl, as her children bury their faces in her neck. The pack of first graders, hands on each other’s shoulders, walking in terror from Sandy Hook Elementary School. Or yet again, a little girl crying up at a border agent as her Mom is being searched at the Mexican border.
Iconic images tell the story of a moment, but more importantly, they make an abstract issue immediate and concrete. When it comes to complex social issues, statistics explain a problem but images allow us to feel. They can do more than raise awareness–they spark action from individuals and policymakers because they reach us in a way we cannot forget.